Zipongo HealthierYou Campaign
Zipongo (now FoodSmart) is a personalized nutrition platform offered through workplace benefits programs. I worked with the marketing team to design an employee enrollment campaign promoting the HealthierYou program and increasing registrations.
To avoid clichés common in health marketing, we focused on imagery that made fresh, whole foods feel vibrant, colorful, and appetizing, reinforcing the idea that healthy eating can be enjoyable.
I translated the campaign strategy into a cohesive system of print and digital assets, including flyers, postcards, digital graphics, and custom iconography.
The campaign was distributed to 8,000 employees across partner organizations and contributed to a 12% lift in program registrations.
Client
Zipongo
Role
Marketing Designer
Project
Integrated marketing campaign
“Audrey and I have worked together at various organizations. Having collaborated on over 100 marketing pieces, I can confidently say that Audrey is pure talent! She gets the strategy behind the design and serves as a strong partner in the creative process.”
Kelli Kosarek
Director of User Growth & Engagement, Zipongo