Landing Page System for One Day Doors & Closets
One Day tasked me with reimagining their promotional landing page template within a condensed timeline. As the Design Lead, I partnered with the in-house marketing team to clarify the goal and strategy, and build a modular, performance-driven landing page system — one that would convert better and enable the team to create new landing pages, faster.
Client
One Day Doors & Closets
Role
Senior Graphic Designer
Project
Landing page system
The page averaged 15,000 visitors and conversion had plateaued at 2.1%. The page felt busy and visually heavy, especially on mobile, our most common screen size. The offer wasn’t as clear or focused as it could be, and multiple calls to action were competing for attention.
This wasn’t a blank slate—I was designing within constraints:
The full lead form was required above the fold
All fields retained (including home address)
Urgency bar maintained
No full rebuild of marketing infrastructure
The task was to refine the page within real-world limits.
Before jumping into visual design, I created a brief to align the team on audience, goal, and offer clarity. Then I simplified the design:
Reduced competing CTAs
Strengthened visual hierarchy
Clarified the offer in fewer words
Rebuilt the page responsively
Designed modular components instead of one-off layouts
The result was not just a cleaner page, but a reusable system.