Following the development of Reflektive’s visual identity system, the next step was translating the brand into a cohesive website experience.

I helped lead the redesign of Reflektive’s website, creating a component-based design system that allowed the marketing team to update existing pages and build new ones efficiently. I developed high-fidelity design concepts and collaborated closely with a creative agency to redesign the full site.

The design focused on clarifying the platform’s value for HR leaders, translating complex product features into a clear and accessible product story.

Working as the creative lead on the project, I partnered with the agency’s designer to execute the vision and redesign over 21 pages, ensuring the website reflected the new brand identity while supporting Reflektive’s marketing and growth efforts.